Privacy policy
Last updated: September 6, 2026
At Heads Up Hair Design we handle your data with the same care we handle your hair. Here is the plain-language version of what we collect when you visit this site, message Jessi in the chat, text us on WhatsApp, claim the welcome coupon or book an appointment — and exactly what we do with it.
1. Who handles your data
Heads Up Hair Design LLC (“Heads Up”, “the salon”, “we”), located at 5852 Washington Blvd Unit #3, Arlington, VA 22205, United States, is responsible for the personal information we collect through this website and our contact channels.
For anything privacy-related: jessiecor.26@gmail.com or (703) 533-1740.
2. What we collect, and where
We only collect what we need to take care of you. By channel:
| Website chat (the “Jessi” assistant) | Name, email, phone, the service you're interested in, preferred date and time, the content of the conversation, and a session ID stored in your browser. |
| WhatsApp and texts to (703) 533-1740 | Your phone number, your WhatsApp profile name and the content of the messages you send us. |
| 15% OFF coupon form | Your email address and the coupon code we issue you. |
| Phone calls to the salon | Name, phone number and the reason for your call, noted so we can book you. |
| Your visit to the salon | Service performed, stylist, visit history, and any preference or sensitivity you tell us about (a product allergy, for example) so we don't repeat a mistake. |
| Browsing this site | Pages viewed, referring site, device and browser type, and approximate IP address — anonymized in Google Analytics. |
We never ask for card details over chat, WhatsApp or email: payment happens at the salon, on the payment provider's terminal. If someone asks you for them in our name through those channels, it isn't Heads Up — please tell us.
We also don't ask for Social Security numbers, ID documents or medical information beyond what you choose to tell us about your hair or skin so the service turns out right.
3. How we use your information
- Answering your messages and booking, confirming or reminding you about your appointment.
- Sending the welcome coupon you requested.
- Contacting you by WhatsApp, SMS, phone or email about that appointment or question.
- Keeping your service history so your next visit is even better.
- Sending you salon promotions, only if you opted in — and with an exit at any time.
- Understanding which pages and services people care about, using aggregate analytics.
- Meeting our legal, accounting and tax obligations.
We do not sell your information. We don't rent it or trade it to third parties for their own marketing.
4. The virtual assistant and automated messages
“Jessi”, the chat on this page, is an automated assistant powered by artificial intelligence. Conversations are stored and the salon team may read them to follow up on your appointment. That's why we ask you not to share sensitive information or payment details there.
By giving us your phone number you agree that we may message you on WhatsApp or SMS about your appointment. If you'd rather not receive promotional messages, reply STOP (or BAJA), or just tell us “no promos” and we'll take you off the list. Service messages for an appointment you booked — confirmation and reminder — will keep arriving until you cancel it. Your carrier's message and data rates may apply.
We do not sell, rent, or share your mobile phone number with third parties for their own marketing purposes. For a booked appointment you will receive up to two reminder messages: one about 24 hours before and one about 1 hour before. Reply STOP to unsubscribe or HELP for help. Full details are in our SMS Terms of Service.
5. Who we share it with
Only with the providers that let us operate, and only what's strictly needed:
| WhatsApp / Meta Platforms | Receiving and answering your messages. |
| Twilio | Sending your appointment reminder text messages. |
| n8n (automation, server hosted on Easypanel) | Running the Jessi chat and the booking flow. |
| Salon database (PostgreSQL, private server) | Storing your contact record and appointments. |
| EmailJS | Sending your coupon and notifying us internally about the new contact. |
| Google (Analytics 4, Maps, Business Profile) | Measuring site usage and showing our location and reviews. |
| Meta Pixel | Measuring ad results, only while a campaign is running. |
| Vercel | Hosting and serving this website. |
We may also disclose information when the law requires it (a court order or a valid request from an authority) or when it's necessary to defend our rights or someone's safety.
6. Cookies and measurement
We use browser storage to keep your chat thread going, and Google Analytics 4 cookies (with IP anonymization) to see which pages work. When a campaign is running, the Meta pixel also loads. This site shows no third-party advertising and builds no advertising profiles to sell.
- You can block or clear cookies from your browser settings.
- You can opt out of Google Analytics with the official add-on: tools.google.com/dlpage/gaoptout
- You can adjust personalized advertising in your Google ad settings and in your Meta account's ad preferences.
7. How long we keep it
| Chat and WhatsApp conversations | Up to 24 months after your last message. |
| Client record and service history | While you're a client and up to 3 years after your last visit. |
| Coupon email and promotions list | Until you opt out, or 24 months without interaction. |
| Site analytics | As per Google Analytics retention (14 months). |
| Accounting records for paid services | For as long as applicable tax law requires. |
Once we no longer need a piece of data, we delete it or strip it of anything that identifies you.
8. Your rights
Wherever you live, you can ask us at any time to:
- Tell you what information we hold about you and give you a copy.
- Correct anything that's wrong or incomplete.
- Delete your data, except what the law requires us to keep.
- Stop sending you promotions, with no effect on the service you get at the salon.
- Not sell or share your data for targeted advertising — something we don't do in the first place.
Write to jessiecor.26@gmail.com or call (703) 533-1740 with “Privacy” in the subject. We respond within 45 days at most. We may first ask you to confirm your identity — for example, by writing from the email or phone number we already have on file — so we don't hand your data to someone else. Exercising these rights will never change how you're treated or what you're charged.
If you're a Virginia resident and we deny your request, you can ask us to review it by writing to the same address with “Appeal” in the subject. If the outcome still doesn't satisfy you, you may file a complaint with the Office of the Attorney General of Virginia.
9. Children
This site and the chat are intended for people 18 and over, and we do not knowingly collect information from children under 13. We do serve children at the salon — always accompanied, and with the appointment booked by a parent or guardian, who is the one giving us the contact details. If you believe a child has given us information, write to us and we'll delete it.
10. How we protect your information
The site is served over an encrypted connection (HTTPS), database access is limited to the staff who manage appointments, and each provider maintains its own security measures. No system is bulletproof: if a breach affecting your data ever happened, we would tell you, along with what we're doing about it.
11. Links to other sites
We link out to Instagram, Facebook, Google Maps, Google Reviews and Yelp. Once you leave our site, their privacy policies apply — not ours.
12. Changes to this policy
If we change how we handle your data, we'll update this page and the date at the top. When the change is significant, we'll also flag it on the site.
13. Contact
Heads Up Hair Design LLC · 5852 Washington Blvd Unit #3, Arlington, VA 22205 · (703) 533-1740 · jessiecor.26@gmail.com